
How a personal turning point led to creating gluten-free baking that doesn’t feel like a compromise.
After my diagnosis, one of the hardest things wasn’t just adjusting to gluten-free living—it was the quality of what was available.
So much of what I tried felt like a compromise. Dense textures, unfamiliar flavors, and baking mixes that didn’t quite deliver the experience I remembered.
I didn’t want “close enough.”
I wanted something that felt like real baking again.
That frustration eventually became the starting point for something new.
The turning point
I began experimenting in my own kitchen—not with the goal of starting a business, but simply to recreate what I felt was missing.
Something soft. Familiar. Reliable. Something that didn’t require explaining or lowering expectations.
Over time, those experiments turned into recipes. And those recipes eventually became something more.
MinusG was created out of that need—for gluten-free baking that doesn’t feel like a substitute, but something worth sharing on its own.
Where MinusG fits in
Today, our mixes exist for exactly that reason: to bring back the joy of baking without the frustration that so often comes with gluten-free alternatives.
Closing thought
Sometimes the hardest experiences quietly point you toward what you’re meant to create.
This was mine.
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Thanks so much! My son is allergic to wheat & dairy and your mixes have been great! It was so hard when he was first diagnosed 9yrs ago reading every label and trying to find any form gluten free bread product that would remotely taste good. So thank you again for your wonderful mixes!
Thank you! I do not have Celiac, but I am gluten sensitive. I have been looking for a new bread since “Breads from Anna” has disappeared. I have used some of your mixes and they were wonderful! Now the bread! I wasn’t aware you had a bread mix, my husband found it, so to my delight I picked it up and made it! I am a happy bread eater once again! Thank you, Thank you, Sharon